Leveraging Facebook to Increase Domain Authority
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We have a significant following on facebook with over 6,000 fans, but very few "likes" or "shares" of our homepage. Do fans in anyway affect our sites domain authority and what is the best way to leverage our fan base to increase our DA?
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Domain authority is primarily a function of the number of links that your site has. Since links from Facebook are nofollowed, it won't have any effect on your DA. Getting more likes on your site can get your site ranking higher in personalized Bing searches, but that's about it.
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