My rankings are not stable. Do I need to be worry about it

[Devtechexpert]

Hi, My client has an ecommerce website. He is ranking on top for many strong keywords. However with two prime keywords he is unstable. My client's business is in UK. Hence we are checking in Google UK. We are noticing that from 4rth Dec that our single keyword is unstable and home page at times ranks in top 10 and at times out of the picture. Please help.

[Dalessi]

Hello,

There are always some keywords that are harder to rank well for than others. If you rank well for some keywords but the variance of position is high and fluctuates by large amounts your page is in flux.  If you can get some high quality outside links that are relevant to the keyword and the target pages over time the variance should settle down.

Best Regards

[Devtechexpert]

Hi William,

Many thanks for the quick response.

I am already in the process of making quality links which are relevant to the keywords. But your second phrase "and the target pages" is confusing me a bit. Please  share more light on this.

Lokking Forward

Best Regards