Tracking AMP / Organic search in Google Analytics

[manoman88]

In Google Analytics, results, are results already included in the report on "Organic search section" ? or they are only included on the referral part of the Google Analytics. If the results are included on the Organic search report, does it mean that the number of sessions is counted as double ?

I'm having trouble to figure out the real evolution of our websites traffics as we did implement AMP. I don't know if the AMP traffic on referral has been counted on Organic search too, or not...

[Joe_Stoffel]

Hi there,

Just to confirm, you did implement AMP Analytics with these pages, correct? Are you measuring both AMP and non-AMP traffic in the same property? If so, this should show up as referral traffic (look for the source 'cdn.ampproject.org').

I recommend reviewing these resources below to make sure you are properly tracking and attributing AMP traffic, hope these help!

- What's Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes

• "Due to various technical restrictions, AMP traffic uses different Client IDs from those for web traffic by default. AMP pages also load faster and show different traffic patterns thus resulting in different metrics. Using a separate property to measure AMP traffic allows for better analysis of metrics and a more accurate picture of your traffic. If you use a single property to measure both AMP and non-AMP traffic, use the data source dimension or a custom dimension to distinguish them. By default, Google Analytics will send the value "AMP" within the data source dimension, which is the value you can use to segment/filter or otherwise analyze AMP vs non-AMP content within a single View. To configure a custom dimension, see Extending googleanalytics. In addition, you can use the AMP Client ID integration to use a single Client ID for a user across AMP and non-AMP traffic." (Source: Adding Analytics to your AMP pages).