Website Snippet Update in Search Console?

[jeremyskillings]

I have a company that I started working with that has an outdated and inaccurate snippet coming up.  See the link below. They changed their name from DK on Pittsburgh Sports to just DK Pittsburgh Sports several years ago, but the snippet is still putting the old info, including outdated and incorrect description. I'm not seeing that title or description anywhere on the site or a schema plugin.  How can we get it updated?  I have updated titles, etc. for the home page, and done a Fetch to get re-indexed.  Does Snippet have a different type of refresh that I can submit or edit? Thanks in advance

https://g.co/kgs/qZAnAC

[Roman-Delcarmen]

Fist you need to check this tools

• Structured Data Tool
• Google SERP Simulator

If you see that your info is not updated you need to submit your site to google and bing

Go to your search console > track > fetch and render (You need to do it for mobile and desktop)

Check if there are any issues

1. tracking errors
2. robots.txt
3. sitemaps

Another good alternative is resubmitted you sitemap

[Joe_Stoffel]

Hi Jeremy,

Sounds frustrating, have you submitted feedback for this result? If you do so, you can specify that the name is not correct and provide the accurate name. I've just submitted that feedback myself for you, I recommend you and DK Pittsburgh Sports provide the same feedback.

At this point, there just seem to be a lot of signals indicating this is the brand name. Anchor text of links to the site (including the old domain which is redirecting here), online mentions using "DK on Pittsburgh Sports" (example #1) and company listings that still say "DK On Pittsburgh Sports (example). There are several years worth of content and links out there that indicate the brand is DK on Pittsburgh Sports.

I think this is going to take time but you should focus on acquiring quality links using the current brand name as anchor text, seek out online company listings using the old name to update and even request that old articles be updated with the new brand name. Claim and verify your location in Google My Business and make sure that links to the current website (using the correct company name).

I also suggest modifying your 'organization' schema to include the name field (current markup does not include that) and update the 'name' field in your website schema to "DK Pittsburgh Sports" as it currently reads "DKPittsburghSports.com".

Hope this helps!