We have a client wanting to find a software that matches a lead from Google Analytics to the form submission from their website. Does anyone know of any software that does that (other than Hubspot)?

[FullMedia90]

Unless you're lining up the leads you get in Google Analytics with the form submissions onsite by date, it's impossible to connect the dots on which leads came to fruition.

Does anyone know of any software that matches up the leads automatically? Can be either paid or non-paid.

Thanks for the help!

[Roman-Delcarmen]

Yes, you can do it and you don't need to pay for it (In theory). In the real world, you have 2 options

1-hire a master on

• Google Analytics
• Google Tag Manager
• Campaign URL Builder

Once you set up everything, funnels, campaigns, goals, form submissions ect.

Then you can track everything and I mean everything.
The major problem here there is a lot of people who know Google Analytics, but just a few who really have a deep understanding how to get all the potential of it. And of course is not cheap.

The Second alternative for you is Kissmetrics
It tracks everything people are doing on your website and provide a suite of reports so you can understand what’s going on, what’s working and what’s not. You’ll get all the insights you need to take action with confidence. Again is not cheap.

I tried both options in the past. Google Analytics will give you better results on long-term because once everything is up and running is easy to maintain but take time.

Kissmetrics is an instant solution but will cost you 500 per month in the best scenario.

[FullMedia90]

Thanks for the insight!