I have an integrated blog on my website, but should I have another blog elsewhere? Like Blogger? Tumblr?

[Coppell]

Is it a good or bad idea to have other blogs, for the same company??

[Patrick_at_Nebraska_Medicine]

As a general rule you ultimately are trying to get people back to a place you own, so they have the option of joining your email list. So if for example you know people who want whatever you're selling use Tumblr a lot, you should take a snippet of your post and post there, with a link pointing back to the original location.

But don't fall into the trap of thinking if you just repost your blog in a bunch of places, you'll get a lot more traffic. Better to pick a forum where your target buyer hangs out for example and be active on it month in and month out, answering questions etc., And if a question pops up on the forum you've already answered on your blog appears, link to the blog post. Or do the reverse. Answer questions from the blog in detail. Then provide a summation of the blog post in the forum, and provide the link if they want more details. This is a hard but ultimately more effective way of getting attention, than just trying to get your blog posted in a bunch of places.

I might have misunderstood your question. If you're asking about creating other blogs with different content in other places, it won't hurt you, but normally after a month or so, other blogs are abandoned. Just keeping one updated regularly over time is hard work. And put quality and promotion of that quality blog over multiple blogs with mediocre content.

[KevnJr]

Personally I think it's a bad idea, I tried it and it was a waste of time, 0 results. My time is better spent improving the quality of our websites, adding rich content and building links. It's my understanding that 3rd party blogging site are not indexed by Google anyway.

Just my opinion, hope it helps

KJr