How Should We Handle Citations for a New Building?

[AtlasGlobal]

One of the companies I work with has purchased a business complex they plan to move their offices into. The current tenant is fairly reputable in the community, but ran into some financial issues, hence the sale. For easy, I'll refer to this place as the Simmons Center.

So, currently, the Simmons Center has a Yelp!, GMB and other pages devoted to what it offers (mostly restaurants and small shops) but the new company will be turning the location into a large corporate campus.

We'd like to bring naming conventions in line with the new center title and remove (where applicable) citations for the Simmons Center. What would be our best way to go about doing this?

I'm thinking our best option is to: 1) claim current listings, where applicable, 2) mark the Simmons Center as closed, 3) Create new listings for the new name at the same address, 4) Use Moz Local and Whitespark to help clean up citations where needed.

Is this the best approach for this type of situation?

[MiriamEllis]

Hi AtlasGlobal!

Great questions. You do not want to assume the old listings for the former brand, as their reputation belongs to them and not you. Rather, I recommend that you read this post https://searchengineland.com/business-owners-guide-moving-office-234671 and follow these steps outlined in this post for what to do when a business moves: https://moz.com/blog/delete-gmb-listing. I would follow those steps in dealing with the GMB listings, and I'd recommend updating any existing  Yelp listing manually for your client, and then I would use Moz Local to get the new info out there on the major aggregators + other critical platforms.