Local Citations Name

[Mike.NW]

Hi Everyone,

I am creating local citations for a company, let's call it "Gray Marketing". That is their legal business name and has been this way for about 23 years. Recently (over the past year) they have been going by the name "Gray Marketing and SEO". They had a new logo made that appears on their companies website and location.

When creating local citations. The four primary aggregators (Axicom, Localeze, Infogroup, Factual) have the legal business name. My question is, should I change it to the new name or leave it as the legal business name? Side note: I am not able to change the legal business name on Axicom.

Any advise would be awesome, thanks.

-Michael

[PatrickDelehanty]

Hi there

According to Google (who uses these citations to verify and validate information):

"Name

Your name should reflect your business’ real-world name, as used consistently on your storefront, website, stationery, and as known to customers.

Any additional information, when relevant, can be included in other sections of your business information (e.g., "Address", "Categories"). Adding unnecessary information to your name (e.g., "Google Inc. - Mountain View Corporate Headquarters" instead of "Google") by including marketing taglines, store codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions, or containment information (e.g. "Chase ATM in Duane Reade") is not permitted." Judging by this, I would stick to Gray Marketing. In the resource above, under the "Name" section, click "Learn more" - they provide examples of naming conventions that work and do not. Since Gray Marketing is the legal name and that's what clients know them as, and more likely search, I would stick with that.

That's my two cents! Hope this helps! Good luck!