Ranking impact: Traffic in website pages vs sub directory vs sub domain

[vtmoz]

Hi all,

I need clarification on this. Not every time website main pages rank, some times even pages from sub directories or sub domains like blogs or guides; especially for branded keywords. I just wonder what happens when so much traffic is generating in sub directories and sub domains just because of limited landing pages in main website.

1. Will this traffic be counted as traffic in main website as per Google?

2. Traffic increase in main website really an ranking factor?

3. Will the "brand + topic" related keywords' traffic is more for a website; will it ranking improves even for "topic keywords"?

Thanks

[Roman-Delcarmen]

1) Will this traffic be counted as traffic in main website as per Google?
Depends "blog.yourwebsite.com" is not the same "yourwebsite.com/blog/" the first will count for Google as a different website. In fact you can check it on Google Analytics you can create 2 tracking codes and you will see that there is no relation betwen the 2 websites. In the other hands the sencond option "yourwebsite.com/blog/" will count as an internal page so all the traffic generated by the blog will count for the website. In my case I use subdomains for Landing Pages such as "promotions.mywebsite.com" to avoid orphan pages errors and "mywebsite.com/blog/" to generate and rank content

2) Traffic increase in main website really an ranking factor?
It’s confirmed that Google uses data from Google Chrome to determine whether or not people visit a site (and how often). Sites with lots of _dir_ect traffic are likely higher quality than sites that get very little direct traffic. But this not 100% True. I have several websites with thousand of visits per day generated by ads networks, affiliate networks and they doesnt have a good rank.....Yeah I know sounds contradictory? the point is that those websites were builded for make money, and drive sales or leads, not for SEO.

This are the Most Important Ranking Factors, According to SEO Industry Studies

1. Content
2. Backlinks
3. Mobile-First User Experience
4. Other Technical Factors

3) Will the "brand + topic" related keywords' traffic is more for a website; will it ranking improves even for "topic keywords"?

In my experience google classify by content or topic not just for keyword, as an example I will mention one of my websites, a product named phen375, is weight loss pill, normally an affiliate create a post or article to promote it, usually the create somethig like "definitive guide about phen375" or "truth about phen375" and this affiliate is ranked in first place with keywords like "phen375", "phen375 reviews", or "how to take phen375" .....Why? because Google always try to define the intention of the users and if a website meet that intention then Google rank that website. How? the affiliate made I really good job creating an article that meets those criteria. Create Links, Onpage Optimization, Good Content ect ect ect

Sources
https://www.searchenginejournal.com/4-important-ranking-factors-according-seo-industry-studies/184619/
https://backlinko.com/google-ranking-factors