Link juice - What could be the reason for our bad internal page Page Authority

[CAQ]

So OK we have a domain authority currently of 41, we are well established but unfortunately we don't have any pages with PA.  I have a fair idea of why this is the case but want to get some other opinions before I form my strategy.

1.It appears our internal link structure is not great and is not very organised

2.  It appears we have 58 links going externally on some pages.  Some of these external links are social media icons in the footer which are followed.

Is there any other factors I should be aware of when building PA on some of my inner pages.

Any Thoughts would be appreciated.

[VesaNippala]

Hi,

You should aldo get inbound links directly to the inner pages to get the PA increase. Prioritise your main landing pages and try to build links on those.

[donsilvernail]

Internal linking should have a hierarchy. Your main pages or top tier will have the highest pa. Linking within the text to the internal pages should start to allow the link juice flow down the hierarchy. You should make sure when you link to internal pages that there is common ground between the pages. You don't want to link from a page about sports to a page about cooking unless the cooking content is sports related.

Build a strategy around relevance and you will see these inner pages start to gain page authority.

[Dalessi]

If you only have outbound links from your internal pages then that should be a major clue as to why you have poor "PA" Page Authority. You need to develop a concerted effort to "Earn" links to your content. Especially from high "PA" pages on high "DA" Domain Authority websites.

There are a lot of ways to earn inbound links but the best way is to create great high-quality content that solves problems or answers questions.

How about giving people a solution to a problem your clients often face. Create your solution pages to get people to go to and stay on your site. People will start to pick up the content and the inbound likes will start coming in.