Homepage optimized for main keyword - adding the same keyword to category

[advertisingtech]

Hello,

We have a listing / classified advertisement website. The homepage is optimized for the main keyword lets say  Prague clubs. The homepage shows around 50 latest listings.

Now the homepage is not ranking well for the keyword. (By not well i mean in 3 months we have no ranking in the target SERP)

Im thinking the issue might be that the keyword "Prague clubs" is not in any of the URL or category names.

What do you think if i name one of the categories also to lets say "best prague clubs". This way i will have around 50-80 urls having the target keyword in them. (advertisements + the category itself)  Will this help or actually dilute the keyword? What you think?

[Guest]

This post is deleted!

[advertisingtech]

Yes, I understand this.

But if we are talking about a concrete example. The categories have been divided into 5. All of the listings belonging to a category have the category name in the url.

Now testing it shows, that if the main keyword which you are trying to optimize the homepage for is not in any of the LISTING urls, the homepage does not rank with this keyword well.

My question: If my homepage is optimized for **"Prague clubs" and I name one of the categories to something similar (Best Prague clubs etc) and include the "Prague clubs" in the urls of the listings, will this benefit homepage ranking for the keyword or not? **

It would look like this: homepage (optimized for prague clubs, showing latest listings ) - category 1 (best prague clubs www.example.com**/best-prague-clubs) Listing url (www.example.com/prague-clubs/listing-123) .** Will this benefit the ranking of the homepage or it will actually make it weaker?

When we used URLs for listings like www.example.com/prague-club-listing-id it was easy to rank the homepage for the keyword. After moving to category URLS (/category-name/listing-id) homepage is not ranking (yet categories rank). My issue is that i optimized homepage for the main keyword, category keywords are a lot smaller volume ones.