Adwords Express Vs Adwords for small business

[coolhandluc]

Hi there

I specialise in helping Local businesses with their online visibility through SEO. More recently I have been thinking about delving into Google AdWords so i can offer an additional service to my small business owner but was wondering what the best approach would be.
Should I use Google AdWords express or just Google AdWords? Should I set up individual accounts for each of my clients so they are somehow "portable" or should they all sit under the same master account?

As you can see my knowledge is somehow limited and any help would be welcome. If you can point me in some easy to follow tutorial directly aimed at PPC for small businesses that would be awesome.

Many thanks

[Moreleads]

Hi Neil,

I think complementing your local seo business for your clients with adwords makes a lot of sense.  Since both have there strengths and weaknesses you can maximize the results for you clients while gaining a lot of insights.

Google Adwords express is mainly for small business owners that don´t have the time neither the knowledge to use Google Adwords.  You have a lot less control in the former, especially the lack of control over the keywords, and most is automated.  This doesn´t give you enough control to effectively manage these campaigns for your clients and add value for them.  More info on how to start with adwords for smb you could find here https://www.pickaweb.co.uk/blog/complete-guide-to-google-adwords-for-local-business/

If you should have them all in one account or each one have there own depends on various factors, like:

1. Payment - Will each client pay directly to google, in this case you need to create a different account for each
2. Recourses - If you want to spend as little time as possible maintaining the accounts this would be much easier in one account with all your clients
3. Portability - Do your clients value the fact there account is portable?
4. Quality - If you have all clients in one account they all contribute to the overal accounts quality score (positively or negatively) this might not get you the best performance for each client

Hope this helps and good luck

[coolhandluc]

Thanks so much Ramon, very helpful

[isaac663]

That's a great response from Ramon.

My thoughts...

I wouldn't touch Adwords at alluntil you thoroughly understand the various match types, for both positive and negative keywords (they do differ in their impact somewhat).  And also how Quality Scores impacts Ad Rank. Ad words can be a real killer if left too broad.

I highly recommend this tutorial.  It will teach you everything you need to know about Adwords.

P.S)  I think it's a great idea to offer as an additional service to your SEO work.  They can work hand in hand nicely.