Best analytics solution for tracking AdWords conversions

[iescape]

Hello all,

I'm struggling to find a good way of tracking conversions in AdWords, which only measures last-click.

Ideally I want to be able to count first and last-click and assisted conversions. Is there a tool I can use to pull in all of these conversions into a dashboard or report?

Thanks so much,

Clair

[Nigel_Carr]

Hi Clair

There are different attribution models that can be set up in Adwords: there is more here: https://support.google.com/adwords/answer/6259715?hl=en-GB

Kind Regards

Nigel
Carosuel Projects

[Alick300]

Hi ,

Yes agreed with Nigel. You should go for position based attribution model in which 40% credit goes to first and last touch point and 20% divided in other touch point.

Here is short video of all attribution model from Loves Data @ https://www.youtube.com/watch?v=R5iAvF8sHpQ

Hope it helps.

Thanks

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[iescape]

Hi James,

What are the tracking scripts you're using?

[Packaging-Group]

I have not looked into it much, but I believe google attribution was released to address this issue. There are also 3rd party solutions out there for getting a full picture of all of the touch points leading up to a conversion. I have looked at bizible, but it would certainly depend to the size of your company, budget and what you would like to be able to do with the conversion data.