How can I get hi quality links to an ecommerce site?

[dianeb152]

I understand that ads don't count. What other ways are there?

[RayflexGroup]

Backlinko has a great guide on link building for e-commerce, you can try guest blogging, create infographics and share to your audience or list on appropriate directories (we are a UK manufacturing business and we list on madeinbritain campaign and construction.co.uk, for example)

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[Christy-Correll]

Hi James,

I am curious as to why you think there is only one really good way to get good backlinks to an ecommerce site -- and why you don't want to share it in this thread so that other forum members may benefit from it.

[Paddy_Moogan]

Hi there,

Thanks for the question.

It can be a challenge to build links to an ecommerce website, particularly if you're selling products which are widely available and not very link-worthy in their own right. The guide suggested by Rayflexgroup by Backlinko is certainly a good starting point, as well as a few others:

https://moz.com/blog/building-deep-links-into-ecommerce-pages - it's a few years old but worth seeing if any of the tactics are relevant for you at the moment.

https://moz.com/blog/creative-link-building-for-ecommerce-sites

https://geoffkenyon.com/ecommerce/link-building/

A few other things I'd suggest:

1. Look wider than just your products to look at your audience and what their issues, problems or concerns are. Then create content around those and look to build links into these. This takes time and you need to put a lot of effort in, but essentially you need to "surround" all of your products and categories with genuinely useful content which is as good as it can possibly be. You won't "go viral" with this kind of content but it will have the ability to pick up links over time.

2. Depending on your niche, spoof products can work well. A few examples are here and while these were not link building plays, they certainly generated links and attention.

3. Also look at the people at your company and their story - do you have a founder or CEO who is open to talking to business press or websites about business growth or retail trends? This can work well and get links from the kinds of sites that your competitors may not think of.

I hope that helps!