Mobile SERP Thumbnail Image Control

[gray_jedi]

Is there any way we can control the image that is selected next to the mobile serps? What google selects for the mobile serp thumbnail on a few of our serps is not conducive to high CTR.

[bridget.randolph]

Hi George, I'm not sure which image you're referring to? A video snippet/recipe snippet type image? You should be able to suggest a 'featured image' in the structured data markup for those, but Google is not required to follow that suggestion.

With a bit more specific info I might be able to debug a bit more for you.

[Bush_JSM]

Hi Bridget - sorry to jump in on an old Q&A.

I have a thumbnail image showing in the mobile SERPs which is incorrect. Is there a Schema markup we can add to suggest Google show a product rather than the current image which is un-related.

many thanks

b

[bridget.randolph]

Hi Gareth, you can certainly use Schema.org markup to suggest a thumbnail image for a SERP - could you share a little more context around the type of result it is for? (e.g. a product page, video thumbnail, etc). If you're comfortable sharing a screenshot that would also be helpful.

[Bush_JSM]

Hi Bridget,

It's actually remedied now - it was a server loading issue with some images and now it's showing correctly.

It was a category page and I can't share details I'm afraid as it's a client's site, however if you had the schema markup for thumbs in mobile search at category level that would be really helpful - thanks so much for your time

B

[bridget.randolph]

Hi Gareth,

Whatever schema.org markup you're using on that page, you should have the option to include an "image" property to define the image. Hard to get more specific without seeing the page unfortunately. But maybe check out the Schema.org list of recognized types and see which feels like the best match for the content on this page (although as a rule, category pages are a little tricky - usually you'd be using product or article markup on each individual item in the list, so I'm not sure where an image would fit into that).