SERPs Help

[Bendall]

Hey Mozzers,

Please can someone advise?

I manage the on-line content for an estate of Gyms in the UK.

We had an existing gym location in Birmingham - www.nuffieldhealth.com/gyms/birmingham and 5 months ago we opened a new location in Birmingham -  www.nuffieldhealth.com/gyms/birmingham-central.

The 2 pages have different in-page content, different H1's, different title tags, different citations in page both have a few back links from different root domains, however the 2nd page (birmingham-central) does not rank in the top 50 results even though our domain is strong that the vast majority of results?

Our original page (/gyms/birmingham) also slipped from page 1 in SERPs to the bottom of page 2 when the second Birmingham gym page was deployed??

I am guessing Google does not know which page to serve in SERPs, bud i am at a lose as to how to fix this issue. Can anyone please advise??

Regards

Ben

[JVRudnick]

how are the NAPs on both...are they totally diff and distinctly linked to each location?

oh - NAP means name address and phone # - I have no exp in the UK with phone #s but Google is damn smart at sussing out when a 'local' phone # aint so local here in NA...

try looking at the LOCAL search ranking factor study here at Moz for more info...here

[Bendall]

Thanks for your reply.

Yes I recently used the Schema Mark-Up to help Google understand the business name, address, postcode, business category etc of each location.

Thanks for the link, i will have a read up now.

Regards

Ben