Does Google call your satellite offices and ask what's down the street?
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That's a good guess, EGOL. Google definitely does call, and there have been instances in the past where failure to answer the phone with the exact name on the listing have resulted in being "caught" for spam, and many other scenarios I've seen. I like your intuition here about why Google might be asking what is down the street. I think they should also add, "And how's the weather outside your building today, hmm?"

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Miriam,
I had trouble getting a client verified. I got google on the phone, they did ask me specific questions about what was across and down the street. After answering, they verified my clients business right on the phone. I asked if they were using google street view to verify my answers, the google representative said he could not answer that question. The final verification was they called my client to make sure the number was legit.
With that said, I never had them call me directly for verification purposes. Any call I get claiming to be google representatives has always been spam.
Thanks,
Don
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Yes,
Google have been trying to stop people gaming their "local search" feature.
People are listing their business as "somewhere customers can visit" with opening hours etc, when in fact it is a home address or they are not at that address at all.
I had a client that didn't give Google the information they wanted when they called and they deleted their Google + listing that had 100+ genuine reviews! I had to ring Google and we had to take pictures of outside and inside the office to prove they were at that address.
It is now listed again! PHEW
Google are being quite aggressive with their approach so I would make sure your listing is accurate and staff are ready to answer any questions about your location and business hours.
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Hi Donald!
Thanks for sharing these anecdotes with us all. Good ones!
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Hey Slumberjac!
Whew ... that was an alarming experience you helped the client through. Well done! Thanks for sharing your story.
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whow, in spain there are a lot of problems with all a new commerces in the same place
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We are a marketing agency in a fairly "corporate park" type area and have not ever had this happen to us. From some of the above responses I guess it is legitimate though? We are in the U.S. and will keep an ear out for this if it ever happens to us.
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As a marketing agency, everyday we are bombarded by "Google listing verification checks", which are a telemarketers way for lead generation. They don't even realize they are calling an online marketing agency until they ask more questions. I wouldn't call it a SCAM, just poor solicitation.
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Never experienced and heard this before. In first sounds like a scam, then I have gone through many online communities to ask this. I found that yeah Google does calling for verification of your local addresses.