Does Google push down for not ranking top for branded keywords?

[vtmoz]

Hi all,

Usually websites rank for their branded keywords. Some times third party websites takeover the websites for branded keywords. If there are more number of such queries where website is not ranking (top) for branded keywords, Google push down website in overall rankings? Any correlation?

Thanks

[Nigel_Carr]

Hi vtmoz

Google doesn't 'push down' or 'pull up'. What happened here is that Google will choose the most relevant result from all of those in the index. If you are 'The Brand' and you are not at number one for that term then that says more about your website and how it has been constructed rather than anything else.

For sure if you are 'The Brand' you should sit at number one but I have seen many cases where this is not true. If you have built a badly structured website which does not make it clear to Google that you are 'The Brand' then you risk being leapfrogged by other websites.

I work in eCommerce so see a lot of online brands listed at the top for their own search term. Sometimes, however, a clever online shop might set up a domain which contains 'The Brand' name and rank higher. How do they do this?

Well, they are very clever in the way they structure the site with a clear and relevant hierarchy and a ton of backlinks. Since links are a strong ranking factor along with clear and contextually strong internal pages and linking, Google can pick a different site to 'The Brand' as it has algorithmically worked out that this site is a more useful site for The brand for the user.

My advice is:

1. Do not allow competing websites to set up URLs with your brand name in.
2. Build a clear and relevant website with a perfect structure for your brand.
3. Amplify your presence through press and social media expressing that you are the brand,
4. Be consistent - get backlinks and be the brand - citations, NAPs etc all consistent.

You should rank No. in no time with a modicum of effort

Regards

Nigel

Carousel Projects

[Alick300]

Hi,

First of all branded keyword should rank in top and it happens in most of the cases except if your website is like bestmobilephonedeals.com or cheapmobilephones.com.

If your website like is as I stated above then no need to worry.

Thanks

[vtmoz]

Hi Alick,

Thanks for the response. Our website is not generalised website but we have a brand name and reputation; but unfortunately some of the brand related search terms doesn't have landing pages nor ranking top of the results. Does this scenario impact us? When I asked about creating landing pages for all our brand related queries, someone said that may sounds like spam to Google. Is it?

Thanks

[Nigel_Carr]

Hi vtmoz

As the brand owner, you are perfectly entitled to create pages which relate to the various different operations of your business. As long as you don't create any duplicate content this will only enhance your rankings.

it's just like a shop having a page for each of its categories.

Regards Nigel

Carousel Projects.

[vtmoz]

Thanks Nigel,

Still I didn't get answer for my actual question. What if we don't have landing pages for our brand related queries or third party websites are ranking above us?

[Nigel_Carr]

Hi vtmoz

You should definitely have pages that target brand related queries and this is not spam. I don't know what you sell. But you should have 'landing pages' I prefer to call them 'categories' for all the 'things' 'services' or 'product categories' your company covers.

Make sure that the pages are tight and succinct, have 300-1000 words content and are highly contextually targetted to the different categories you cover.

This is not spam, it is normal site structure and you will not be penalised.

Regards Nigel