Is it worth getting a backlink to a page that will be 301'd?

[TimThiel]

I have an opportunity to get high value backlinks (from the Emmy's) to a landing page before our new website is live. The backlinks won't be free and they would go live before the website is live. Is it worth spending the money if the landing page will be redirected once the site goes live?

[GastonRiera]

Hello Tim,

Yes, it is still valuable. When the 301 redirect is done, the "linkjuice" will be transmitted to the latter page.
There will be some juice loss, because of that redirect.

Although google said that will treat all 3XX redirect as the same and that there will be no PR loss... Many still support the idea that there is a 10-20% of PR loss in the redirection.

The best idea is to get the backlink after the redirection and to be pointed to the latter page.

Of course, all this will a valid tactic ONLY if the pointer and the pointed page share the same topic, are good pages and google values both of them.

Best Luck.
GR

[TimThiel]

Thanks Gaston!

I am hoping the website can go live before the links are created, but doubtful. Either way, I think they're worth it, as the referring domains would be very high DA (Huffington Post, etc.) and I'm sure the pages will also have high PA.