Why is the Page Authority of my product pages so low?

[csblev]

My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years:

www.rainchainsdirect.com

Most random pages on my site (like this one) have a Page Authority of around 20. However, as a whole, the individual pages of my products rank exceptionally low. Like these:

http://www.rainchainsdirect.com/products/copper-channel-link-rain-chain (Page Authority = 1)

http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain (Page Authority = 1)

I was thinking that for whatever reason they have such low authority, that it may explain why these pages rank lower in google for specific searches using my exact product name (in other words, other sites that are piggybacking of my unique products are ranking higher for my product in a specific name search than the original product itself on my site)

In any event, I'm trying to get some perspective on why these pages remain with the same non-existent Page Authority.  Can anyone help to shed some light on why and what can be done about it?

Thanks!

[TakeshiYoung]

The best way to improve page authority (and rankings) is by getting links, both external and internal. For internal linking, highlight your most important/popular products on your home page and other high page authority pages. For external links, try to get people to link to your inner pages & product pages, not just your home page. That will improve the page authority for those pages.

[csblev]

Hi Takeshi,

Yes, I understand the basics of SEO in terms of linking.  However, my point is that lesser pages (also with little or no inbound linking to them) are outranking my pages.  Even though these very pages are based off of my very product.

Also, other pages on my site that don't have external linking have much better Page Authority.  So my question is: why do these pages have exceptionally poor Page Authority as compared to similar pages (in terms of their link profiles) that have much better Page Authority.

It's almost as if the structure of these kinds of pages are demoted in terms of authority. I am trying to understand why.

[TakeshiYoung]

Hey csblev, like I said page authority is largely determined by backlinks, both internal and external. If you run your pages through Open Site Explorer you will see that there are more links going to the higher page authority page compared to the lower ones.

Again, if you want to increase page authority, you can either link to the products more prominently from your high authority pages (like your homepage) or get external links to them.

[Francisco_Meza]

A very strong home page will help out wack landing pages. If you have the time to breeze through chapter 7, it may help to grow the popularity: http://www.seomoz.org/beginners-guide-to-seo.

There are way too many factors in trying to find out why one page ranks over another.

And let me tell you one thing.... always remember this.... OSE is not that accurate, but it's the next best thing to have since you can't get your competitors username/pass to GWT. Compare your GWT inbound links to OSE's inbound links to see if there is a difference.

My recommendation is work on your pages. Jesus Christ! If you were Google, would you rank a page with only 3 sentences? http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain  Those pages are probably bringing down the rest of your site.

Sorry to sound so blunt, but that's my answer.