Landing Page Drop Out

[BeckyKey]

Hi,

If a product page drops out of organic ranking, but you've made no changes is there a good place to start in order to find out why?

I feel like it's almost impossible?

Thank you!

[EGOL]

In a lot of cases, this is caused by thin or duplicate content in one of the following ways.....

---  verbatim use of manufacturer's description

---  description of minimal length

---  two or more websites using the same description

One of my websites was selling a number of products that were made in China.  I wrote unique and lengthy descriptions for each one of them.  Then dozens of other websites grabbed my descriptions and used them verbatim.  My page (and many of the duplicates, went into supplemental).  Back then I did nothing and stopped selling those items.  Today, I would get aggressive and file a lot of DMCAs to Google, to hosts and to Adsense, if they are using it.

[Roman-Delcarmen]

Hi EGOL your case is very important to me and I think is very important for many of us as a marketeers. So my question is how do you manage that kind of case? (when some one is stealing that kind of content) is there a place or site where you can submmit your DMCA requirement

[BeckyKey]

Hi

Thank you.

How do you manage keeping on top of this - we have hundreds of product pages and I don't write the content for everything. Do you check prior to writing your unique content whether any other sites have similar content?

How do you know/keep track of other sites taking your content?

Thank you

[EGOL]

**Do you check prior to writing your unique content whether any other sites have similar content? **

If I write the content or if one of my employees write the content, it is going to be unique.... because it isn't short, because it goes into specific details, because it might include personal experience.

How do you manage keeping on top of this

Make sure that everyone knows that there are no shortcuts in producing content.  Nothing is to be copied.  Nothing.  Let them know the consequences to your business if you are found with infringing content on your site.  Let them know their personal consequences if this happens.

How do you know/keep track of other sites taking your content?

You can use  a service like CopyScape.com.   Posting their logo on your site will be some deterrent.  Having explicit copyright statements and warnings on your site is very important. There is a cost to this, but if you have a problem they can be a bit of help to some people.

I know someone who embeds tiny 1x1 images within his content.  Then when these are loaded on other sites by a copy/paste action, the code will be on their site calling for the image with every pageload.  The images will load from your server and identify the infringer.

[EGOL]

To submit a DMCA to Google, log into your search console and go here https://www.google.com/webmasters/tools/dmca-dashboard

Fill out the form, press "submit" and the complaint will be filed.  Then push the back button, edit the form, press submit again and your second complaint will be filed.  Using this method you can file a hundred complaints in an hour or so.

Before you start filing DMCA complaints you need to have a thorough understanding of copyright law - especially fair use.  I suggest going to an attorney, explain your problem, how you intend to solve it and let the attorney educate you.  Filing an inappropriate DMCA against another webmaster can get you sued.

[TimHolmes]

There could be multiple reasons for a drop if it is only a small few place drop it could be

• a competitor has been active recently and forced your to drop or maybe the search engine naturally reshuffling the order.

For a larger drop, it could be a blip... don't make a knee jerk reaction and make lots of changes which could make things worse. Give it a few days to see if you bounce back.

If you find you do not return to your usual ranking placement, then this could be caused by a larger algorithmic change. I would suggest you track how much you change for specific terms and which pages rank.

Also as per Egol has another page replaced your current product - e.g duplicates etc. or has another site caused some sort of content cannibalisation by borrowing your content and replacing you.