Why is the wrong page still ranking?

[StevePHolmes]

This post is deleted!

[Nigel_Carr]

Hi Steve

Google has got really good at picking one page from two that are very similar to rank.

This page: /support.html?section=6 is a much richer resource for the term Sell Lego that this one /sell-lego.html despite the titles being obvious.

If you really want to downgrade the support page for the search term 'sell Lego' then you need to remove so many references to the terms 'Lego' and 'Selling' Sell' etc as these are all contextually very similar.

All of those H2 questions contain the term Lego as well.

What to do:

1. Beef up the contextual content of the page you want to rank for. Add some content about Lego usage, where it's made, blocks, storage, colours, size of blocks and anything you can think of to make a real story about the product. Use terms such as selling, seller to emphasises that as well.

2. Remove the keyword stuffing of the term Lego from the support page as well as the obvious 'Selling Lego' from the H1s and H2s - This is a support page so you don't need to repeat the phrases over and over.

Fetch Google (some people say this but I'm dubious as to how much faster it makes the crawl) and within a week or less you should see a difference. The cache is from 8th July so it may take 3 weeks.

Hope that helps

Nigel

[davebuts]

Hi Steve,

Instead of trying to de-optimize the FAQ page, I would move that FAQ content to the /sell-lego.html page and canonicalize /support.html?section=6 to /sell-lego.html.

I think that would solve the problem as well as help the /sell-lego.html page to rank for some more long tail searches.

Cheers,

David

[StevePHolmes]

Cheers guys, problem sorted.