Bad Grammar's Effect on Rankings

[matt.nails]

Mozzers,

I have a client who's brand style guide dictates that they write in all lowercase letters. Do you think this will hurt rankings?

Nails

[EGOL]

I believe that you will have two worries.... 1) what Google thinks, and if they will demote for this; and, 2) what visitors think, and if that causes them to engage the site less.

The more visitors that the site has who care about grammar the larger the impact from engagement and perhaps Google cares more about good grammar for some subjects than others.

[matt.nails]

Thanks, EGOL. I always appreciate your wisdom!

Nails

[EGOL]

Today errors of grammar and spelling raise suspicions that have averted terrorist attacks and financial crimes.  Two thousand years ago, the inability to properly pronounce the response to a night sentry's greeting was used to foil enemy attacks.

I've deleted many email solicitations because they have bad grammar or spelling.  I've left websites for the same reason.  Have you ever done that?

[matt.nails]

I absolutely have...Now to convince the company

thanks, EGOL

Nails

[Katarina-Borovska]

Hi,

Google wants to offer the best experience. If the website's grammar is a disaster, it might prefer better presented content.

Another thing is visitors - they too want the best experience. Moreover, there is a trust issue when the website looks like the content was created overnight by an illiterate person. This will look like the company cannot afford to employ educated people, not mentioning proofreaders. This will certainly result in higher bounce rates, unless the grammar errors are entertaining and reading the content is actually fun! I would suggest to you to mention this to your client, editing doesn't need to be expensive.

Good luck!

Katarina