Optimize for separate words or combined word.

[mcampanaro]

I can't find good answers to this question so I'm asking here. Thanks for any help you can give.

Most people, 4 out of 5, search for our product using two separate words, while the trademarked name of the product is one word. Think: CleanCar(tm) vs Clean Car. However our product is a leader in the industry so it would be like searching for perhaps "Play Station" vs "Playstation" if people were looking for a gaming console in general.

Google separates them in the search volumes so I am assuming it does not see Clean Car in the same way it sees CleanCar. I (obviously) want to rank as highly as possible in both while keeping brand integrity in mind. Should I SEO for just the CleanCar or both? Perhaps using CleanCar in the title and Clean Car in the description? Does Google distinguish?

Thanks!

bnew

[Roman-Delcarmen]

I will talk just about my experience.
At this point when I have to launch an seo campaign, I don't use themes over keywords.
I will use an example. phen375 is weight loss pill that I have to promote

So I select a theme > phen375 pills, phen375 diet pills, phen375 reviews
So using this theme I select the most relant keywors (with most traffic) and then I launch the campaing.

So talking about your question when I'm optimizing a post usually the sencodary keyword is a synonimus of the main keyword.

In fact if you use Yoast SEO (Premium Version) allows you optimize a post with up to 5 keywords per post. But the Yoast team suggest to use related keywords.

Conclusion
IF THOSE 2 KEYWORDS ARE RELATED, THEN YOU CAN DO IT. IF NOT IS THE CASE JUST USE THE KEYWORDS MOST RELEVANT TO YOUR AUDIENCE.

NOTES. if you made the research about those keywords, and you determinate differents result that google serves for every keywords you wil notice the most important thing the "search intent"

So ask your self .....are those keywords related with the "search intent"

[mcampanaro]

Thank you. That gives me a closer example with your idea of intent:

Ours is a smaller market than diet pills, but lets say you are doing a campaign for a company who owned the brand "DietPill". However when most people search for that type of product in general they search "diet pills". Does Google know the difference? How would you optimize the page(s)?

Thx

[Roman-Delcarmen]

Of course google knows the difference......so maybe are wondering how google knows.
Is very simple, google or the algorithm compares user intent vs keywords vs user behavior.

Example
I have website with a generic domain name such as dietpills.com, and by miracle Im in the first place so google start to compare

1000 users use the term "dietpills". So google put my site in firts place. But the Of 1000 just 20% of the user click on my site (Users read the description and the tittle and they ignore my website so or my website needs to optimize the descrition and tittle or my website is not relevant to the users) but is ok ...lets keep thinking ok 20% (200) of the users clicked on my website but 150 or 15% what ever you want ....leave the website before 30 seconds (Google units to measure the Bounce rate).

So whats happen? 95% of the users on the experiment was not interested on the website. for Google that means your website does not deserve be in the firts place.

Using the dietpills.com as example. The best option for me is create themes or topics base on the dietpills such as

• diets pills for woman
• diets pills for man
• dietpills review (reviews is theme by it self)
  --- review brand 01
  --- review brand 02
  --- review brand 03
  --- review brand 04

so the term "dietpill" has a differents meaning for a 20 years old girl in Arkansas or 55 years old man from Los Angeles, so to get the firts place I has to be as useful for both, the girl and the older man but ....how I can do it

So simple.... create relevant content for boths.

If you want some advices you can email me to romandelcarmen@gmail.com