Changing Links that Show Up when I Google Brand (Site) Name

[swzhai]

Hi SEOmoz Community,

A quick question for you all. I've added an attachment for reference. When I google my brand name, say for example, Applied StemCell, I see six links as well below the description. Oddly though, these links seem to be chosen at random, or at least I'm not sure how Google decides on them. When I click on one of the links that is the company's name, Applied StemCell it brings me to a PDF document!

Is there any way I can choose which ones to display there?

Thanks!

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[KeriMorgret]

Hi! The term you're looking for is called Sitelinks. Here's what Google has to say about them, and how you can demote links you'd prefer not to show.

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334