How is this page being excluded from index?
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Hi Alex
This is exactly the way I guide all my eCommerce clients when they are setting up their product pages. The colour becomes an attribute and sits after the main URL using a # - the URL is therefore non colour specific. the advantage is that you will not have all the colours of a style competing in Google for rank where all the content on the page apart from the colour is duplicate content.
I have seen a huge advantage in setting styles up this way. Colour can be a drop down on the page but make sure you tell the developer to list all colours on the category and brand pages otherwise the number of style options can look a bit thin.
This site does it well (I set it up) - like you are suggesting - Google stops at the # - no need to mess with parameters. https://www.shoon.com/mens-c108
Good luck
Nigel - Carousel Projects