Are charity/sponsorship links good, bad or just useless?

[Brand_Psychic]

Some facts:

• We will probably only doe this 2-3 times a year (we have hundreds of links coming in each year from organic sources).
• This is for a really prestigious charity website with very nice link profile from other non-profits, news organizations, and even government websites.
• We will get a logo on their sponsorship page, with a link back to our site.

Some articles say Google considers this "buying a link" and will therefore penalize you. Or at best, this will have no effect. And here's a Search Engine Land article saying the exact opposite.

$1,500 is a lot of money. So I just want to make sure I'm not wasting it -- or worse -- getting penalized.

[Alick300]

Hi,

Please check this old thread on similar topic @ https://moz.com/community/q/giving-to-charities-in-exchange-for-a-backlink-is-a-paid-link-what-about-links-from-real-charitable-donations

Hope this helps.

Thanks