What is the real impact of schemas

[Roman-Delcarmen]

What is the real impact of schema?
I have been working in a project, a small hostel, and I decided implement structured markup, schemas.org and so on.

So my question is, what the real impact/benefits of it.
My website will perform better?
does will get better rank ?

[LoganRay]

Hi Roman,

It's very difficult to say how your site will be impacted by adding schema markup. What I'd recommend doing is adding a notation in Google Analytics for when the schema was added to the site and do before & after analysis. I'd recommend looking at all your typical Google Analytics metrics, i.e. organic traffic, site engagement (did the schema attract more qualified users?), and any other metrics you focus on. In addition to GA analysis, I would also run a before & after analysis in Search Console, where you get pre-click metrics like impressions, clicks, average position. If you've got a rank tracking tool, I'd check there too for any noticeable improvements.

Hope that's helpful!

[MiriamEllis]

Hi Roman,

In addition to Logan's smart tips, I'd add that I wouldn't view schema as a ranking vehicle, per se. I'd view it as a way to make sure that a search engine like Google has received the maximum amount of very clear information about your business and what it offers. Schema brings clarity, and better or broader rankings can come from that clarity in some cases. Additionally, for local businesses, onsite original reviews that are marked up with review schema can sometimes lead to the display of review stars within the organic results, which can improve clickthrough rates.

[Roman-Delcarmen]

Thanks Logan for your answer.
As you recommend me, I will start to track my Google Analytics metrics and Search Console looking for an unusual behavior.

I have been researching about it and schemas can help, but there is no any real guide or study or post or any other resource that can tell us, hey the schema can increase your search visibility in 5% or 1% or what ever.

[Roman-Delcarmen]

In this case I'm trying to implement schema in a local business and as you mention I'm trying to create as many schemas as I can.

Thank you for your time.