Should I "no follow" some of my references to suppliers on my contact page?

[SuperNovi]

We have a new website where we are selling a gate brace and the contact page has a number of links to possible suppliers.  3 of the 4 have our product locally.  There are also 2 image links that go to trade shows we have been at.

Should I "no follow" these links?  Or is it not a big deal?

Brad

[Alick300]

Hi Brad,

Yes you should no follow those links if you won't link juice will pass to your suppliers website.

Thanks

[benesmartin]

Hey Brad, you can take advantage of it. If you choose to do-follow just the 3 of them which have your product, you pass link juice to them. This could help them to higher ranking and higher sales of your product. As a result you will sell more to the suppliers as well. But check whether they don't have low quality website with no domain authority etc. - otherwise no-follow them all.

[georgehal]

I agree with Martin, this case goes beyond "old school SEO". Yes the links pass some juice, but with this you can help them rank higher. On the other hand you can ask back for a backlink.

[DonnaDuncan]

Think holistically. Think strategically.

For example, if I was a supplier, I wouldn't want a link profile that consisted largely of customer footer links cause those can be manipulated and carry less weight with the search engines. As Martin and George have pointed out, you could create goodwill with valued suppliers and perhaps some leverage for yourself if you were to follow those links and position them higher on the page with surrounding text.

Follow links pass link juice. It's a currency you can sometimes use to your advantage.