What are the best Guest posts?

[Caffeine_Marketing]

Hi, we have been working on improving the SEO for our website www.caffeinemarketing.co.uk and we are looking to guest blog on some sites.  Are there any that you would recommend. What kind of volume of posts do we need to make a significant difference to rankings?

[ChrisAshton]

Hi Carrie,

Unfortunately, the honest answer here isn't going to be what you want to here because it's the same info you see everywhere for link building.

Done properly, guest posting targets strong websites that make sense. There's no magic number that you need, the more strong and relevant backlinks you can pick up, the better your rankings can be.

Since I'm sure you don't just want links for the sake of having links, you'll also be targeting something very specific so nobody can provide a "top 10 guest post websites" that perfectly applies to you. Those articles definitely do exist but following them is not "guest posting", it's just article submission which has been a pretty bad idea for quite a few years now (thankfully!).

Here's a grossly oversimplified look at my thought process if I'm looking for guest post opportunities:

**1. **What do I want to talk about? General digital marketing? Just SEO? Specifically page titles?

**2. **Who would genuinely benefit from knowing more about that topic?

**3. **Where do those people currently go for their information, even if it isn't specifically to do with digital marketing?

4. Would it make sense for me to have a guest post in that location?

**5. **If yes, what websites in that vertical seem strong and trustworthy enough that I'd want my brand to be associated with it?

With those questions answered, you should then know who your target audience is (that's the end reader, not the site owner you're going to reach out to), what they care about, what strong websites you can potentially collaborate with to get that information to the right people and also how it should be written to best appeal to them.

The alternative here is if you're starting with a website you want to collaborate with and you need to figure out how best to approach it. In this instance, the thought process is similar though it then becomes about identifying the crossover between what that site's users care about and what information you can share with them that will genuinely be of value.

Site owners/webmasters/marketing teams care about delivering the best resources to their user base. When doing your outreach, make sure you're appealing to that notion, not just begging for a favour.

Hope that helps!

[lydiagilbertson]

I absolutely agree with what Chris stated about guest blogging. I would say also, that branching out and submitting either article ideas or actual articles where relevant in the publishing sphere could also be a beneficial strategy to enhance your link building content efforts. I know larger publishing sites like the Huffington Post allow for freelance submissions.