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    4. Is there a sweet spot for compressing images for load speed?

    Is there a sweet spot for compressing images for load speed?

    Conversion Rate Optimization
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    • cbarron
      cbarron last edited by

      i am looking to improve the load speed on my site (it's very poor at the moment) but I am trying to figure out how much I should compress the images on my page by. Is there a sweet spot between making the images as small as possible without losing image quality. I know that this might differ depending on a number of factors by any advice would be very helpful. Thanks

      1 Reply Last reply Reply Quote 2
      • georgehal
        georgehal last edited by

        I use https://tinypng.com/ it is a great tool for image compression.

        alternatively I would use CTR+ALT+SHIFT+S on photoshop to save as png/jpeg for web. It does a hell of a compression (no quality damage).

        1 Reply Last reply Reply Quote 1
        • NickW816
          NickW816 last edited by

          Agree with George above. Also http://pixlr.com/editor/ is a great free tool for compressing images. To answer your question of a "sweet spot", you want to compress them as much as possible while still looking ok on your website. You may just have to test out uploading it on your website and make sure it looks good as a header image is going to be different from a logo image, etc.

          1 Reply Last reply Reply Quote 0
          • ThomasHarvey
            ThomasHarvey last edited by

            Doing it in bulk, I would use: http://nikkhokkho.sourceforge.net/static.php?page=FileOptimizer

            Unless you're on wordpress, where I would use something like https://en-gb.wordpress.org/plugins/ewww-image-optimizer/ or https://en-gb.wordpress.org/plugins/wp-smushit/

            On most of these, you can select "Lossless" or "Lossy". One doesn't lose any quality of the image and lossy loses slight image quality.

            1 Reply Last reply Reply Quote 0
            • Joe_Stoffel
              Joe_Stoffel last edited by

              I cannot speak to a 'sweet spot' specifically but I would recommend Google's Pagespeed Insights tool for this, you can export optimized/compressed images (as well as CSS and Javascript files) for the page you are analyzing.

              I've used this method for many clients and have seen improvements in page load time and have never noticed a difference in image quality.

              Hope this helps, let me know if you have any follow up questions!

              1 Reply Last reply Reply Quote 1
              • Christy-Correll
                Christy-Correll last edited by

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