Any Advice for Image SEO?

[julie-getonthemap]

I have a client who is very concerned about reputation management ... Google his name and some very provocative photos show up in Google Images.  There are a couple of semi-famous people who share his name, and my plan is to backlink their images that currently rank positions 50 - 100 to try and push them up.

Should I backlink the page that contains the image or the image itself?

Any other recommendations?

[EGOL]

Flood and Dilute:  I would add more images that are optimized for the query.  Flickr, client's own sites, wikimedia, any other site where you can upload images that will appear on a relevant page that is optimized for the query.  These must be a diversity of extremely relevant, high-quality images that will draw clicks.

**Purchase Exclusive Rights to the Provocative: ** And have them taken down, then submit DMCA against any infringers.