Google is ranking the wrong page

[DoRM]

We are trying to figure out why google is ranking the wrong page for the key word motorcycle tires.  We have a few ideas but are not sure yet.  If you do a search for Motorcycle Tires you will see site on page 2 or top of 3; however, the page will be going to our dirt bike tires page (http://www.rockymountainatvmc.com/t/44/86/176/742/Dirt-Bike-Tires-All) not our Motorcycle page (http://www.rockymountainatvmc.com/t/49/-/181/750/Motorcycle-Tires-All) any thoughts?

We think we know why but want others opinions too.

[WhoWuddaThunk]

You do have two products on that page that are listed as "Motorcycle Tires." Bridgestone TW301 Front Motorcycle Tire.  I'd improve your internal linking to include more links that say "motorcycle tires" to the correct page, and "Dirt Bike Tires" to the other page.

[DoRM]

I have started doing that.  I started doing that about one month ago.  Google used to rank http://www.rockymountainatvmc.com/cl/50/Tires-and-Wheels this page but has changed to the http://www.rockymountainatvmc.com/t/44/86/176/742/Dirt-Bike-Tires-All.  We are working on getting some quality links to the page we want to rank too.  Any other thoughts?

[WhoWuddaThunk]

I'd break down your footer link by taxonomies.  Motorcycles: parts, tires, etc. ATV's: parts, tires, etc.  Right now it's not really user friendly, and doesn't provide a lot of value.