Why can I not add Schema Mark up to my homepage?

[MissThumann]

I've paid a company to add Schema to my website, but they just told me they can't add it to my homepage? Is this correct??

[LoganRay]

Hi,

What kind of schema are we talking about here? There are tons of different data types you can mark up, most of which would be better suited for interior pages.

[MissThumann]

I don't know what type of Schema it is, I just know it's for our Google reviews.

Is there a type of Schema that can be added to the home page to show the rating? or is it only for interior pages?

Many thanks

[LoganRay]

Do you have reviews on your homepage? On most sites, reviews are relative to specific products or services rather than the whole company. You would need to have an aggregate review score displayed on your homepage in order to be able to mark it up with schema. Schema is meant to identify data types that are visible on the site, it's not like meta data where it runs in the background for search engines to see and not people.

[MissThumann]

We use www.getfivestars.com to get reviews. They have a Testimonial badge that can be embedded on our homepage, would this work??

[LoganRay]

Correction on my earlier statement, reviews/ratings only apply to products.

However, you can use the organization markup if you've got that info on the homepage. This schema generator will build the code you'll need: https://webcode.tools/microdata-generator/organization.

[MiriamEllis]

Hi MissThumann,

You've asked a good question, and I reached out to GetFiveStars' co-founder to be sure you were getting a good answer. Mike Blumenthal let me know that while you can add the GetFiveStars widget to the homepage, Google won't show the stars, and because of this, it's not really a recommended practice to use this widget on your homepage. That being said, you could definitely add it to any other page of the website.

He also let me know that the widget includes business/org details in addition to aggregate reviews and a link to the testimonial page, so your webmaster does need to make sure there is no conflicting schema on any page you might add the widget to.

It was very nice of Mike to get back to me so speedily, and I would encourage you to be sure you are making use of GetFiveStars' support options to be sure you're using their product to its maximum potential. Mike mentioned he has a draft manual he'd be happy to share with you if you reach out to the company's support.Hope this helps!