Blog posts and 3rd hierarchy pages weigh same as per Google?

[vtmoz]

Our blogs.website.com has been a sub-directory since 2 years as website.com/blog. Now we have blog posts with URLs website.com/blog/blog-post-1. This blog is located at different place technically, away from website.

Now my doubt is whether the blog-posts have equal weightage at Google just like other 3rd hierarchy level pages of website like website.com/page1/topic2.

Thanks

[brianglassman]

Hey there,

It is a bit difficult to understand your question, but I'll give it a go.

First, it appears you've relocated your blog from _blog.example.com _to example.com/blog. This is a great move, assuming all of the old URLs are properly redirected.

Regarding authority of child pages within a website's architecture...

From an organizational standpoint, users (and search engines) will certainly recognize that _example.com/blog/blog-post/_is further down in your site's hierarchy than example.com/blog/. However, from an SEO/rank-ability standpoint, this is not an issue I'd be concerned about. This will all depend on the user's search query, but /blog/blog-post/ could have every chance of ranking over /blog/ organically.

-Brian

[vtmoz]

Hi Brian,

Let me elaborate my question little more:

Blog-post page: example.com/blog/blog-post-1

website page: example.com/product/feature

Above two pages are same level pages as per page hierarchy; but one page is from blog and other page is from website. Usually we see that website pages do have more authority than blog posts. Is that true? Google gives same importance to these pages?  Definitely there will be some impact if the website pages are not optimised enough. Is it same with blog-posts being same hierarchy level pages or we can ignore little optimisation at blog level pages?

Thanks

[brianglassman]

Thanks for clarifying. In terms of weight, I don't think there is any significant difference between your 2 examples. Your ability to rank prominently for one over the other will depend on many factors, including:

• Internal links pointing to page
• External links pointing to page
• Click-throughs from search
• On-Page optimization
• Etc... etc...

However, I believe the most important factor (tying this all together) will be the user's search query. If Google thinks a user is looking for a specific product, example.com/product/feature might have the most ranking potential. If Google thinks users are looking for an answer to a question it thinks your blog post answers well, example.com/blog/blog-post-1 might have the most ranking potential.

I don't know that I would ever "ignore" opportunities to optimize for a specific keyword or phrase, regardless of the page or post type.