If I kill off the franchisee websites and create a corp SEO monster...will my Company's SEO suffer? Pros and Cons?

[Joseph.Lusso]

Our 25 franchisees sell one product of our 7 within the Corporate porfolio. We getting ready to release a brand new corp website employing all the best possible SEO practices. Since the franchisee's barely maintain their 3-page website...we are thinking of killing them off. We will create some market pages on the Corp side and continue to use HubSpot to pass along leads to the individual franchisees.  Corporate has robust Content Marketing strategy in place.

Any suggestions? Cases studies?

[matt.nails]

Joseph,

It is important for you to consider some of these questions...and the answers will help us advise you:

Can you tell us what type of product you are selling?

Do those franchisee pages represent physical locations? What type of trust or authority do the franchisee pages have?

Matt

[Joseph.Lusso]

We are a media company selling alternative outdoor. Products like Wallscapes, Trucksides and the franchnisee's sell Indoor ads locally. These Indoor signs appear in restaurants, public bathrooms, event centers, hockey arenas, any public establishments. I will check on trust authority but previous marketing told me these franchisee websites showed little or no seo value. Thanks Matt! Joe

[MiriamEllis]

Hey Joseph,

Coincidentally, Rand's Whiteboard Friday today speaks to exactly this topic. Definitely check it out and let us know if any further questions arise!

https://moz.com/blog/ranking-multiple-domains-to-own-more-serp-real-estate-whiteboard-friday