Does having 3 city's in my Title Tag help or hurt me?

[MissThumann]

Hello!!

I have a health insurance agency located in a small city.

I need to reach more area's, and I'm wondering if adding a couple more cities to the Title Tag actually helps? Or should I go the other route and try achieving it with location landing pages?

I've seen other websites do it, but I'm hesitant. Any advice welcome

The site is http://wilkersoninsuranceagency.com/ in Coppell, Tx

It currently ranks 3rd on Google.

Thank you in advance!! xx

[LoganRay]

Hi,

Putting 3 city names in your title tags is going make them way longer than the recommended character count for titles. This will probably also look a bit spammy to search engines. I'd recommend reading through Moz's guide to local SEO, which can be found here: https://moz.com/learn/local. One thing to note though, it's very difficult to rank for local keywords in a city that you don't have a physical presence in. For location-based queries, search algorithms tend to show results for based on geographical proximity since it better matches the intent of the searcher.

Happy optimizing!

[MissThumann]

Yeah, that's kind of what I thought you were going to say, it makes sense.

Thank you for taking the time to answer me, I'll read the article and see what else I can do.

Many thanks!

[MiriamEllis]

Good Afternoon!

I agree with Logan that adding extra cities to your title tag is not the right tactic. For one thing, it could potentially cloud your rankings for the city in which you do have a physical location. I want to give you a link here that should help you in your deliberations about what to do:

https://moz.com/blog/local-landing-pages-guide

It's a long one, but I would recommend reading through it to get a sense of what the right approach is for your business model. Hope this helps, and if you have any questions after reading that article, please just let us know here!

[BlueCorona]

I agree. This is going to make the title tags too long. Instead build out individual service pages for each location so you can include the city in the title tag of each of those pages.