Kinds of organic search results (Google)

[RobM416]

Not sure if this is a new "unit" for Google organic results. Please see the attached image.

When searching for "invoice software", the top quarter of the page is a ribbon of products/brands with badly formatted logos. The fact that it's so ugly, and there's nothing marking it as a paid result, leads me to think it's organic.

Anyone know what this SERP unit is called; and better still: How do you get included? We rank super high in the normal organic results, but don't appear at all in this product ribbon.

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[rjonesx. 0]

This is a form of carousel that has recently become more popular. If I may be honest, my experience with it so far is that it is plainly horrible. For example, this query for "SEO Software" says "Googlebot" is a type of SEO software.

Distill reported on the expansion of this back in February to "best {keyword}" type queries, and it seems the rollout has been greater than just that set of terms.

I'm honestly not sure how they source the data.

[PatrickDelehanty]

Hi there

Usually this information is pulled from specific sets of microdata and information that Google collects through the web and cross references. You can learn more about how Google creates these carousels and other rich snippets through this resource here. If you're a business, I would highly suggest including yourself in Google My Business and make sure that information about your business on your website and across your listings / citations is up to date and correct!

Hope this helps! Let me know if you have any questions or comments - thanks!
Patrick

[RobM416]

Thanks Russ and Patrick. The rich snippet/schema markup sounds promising. I'll test that and report back. Cheers.

[RobM416]

Russ/Patrick: No go with Schema. I'll re-post a new question with more detail. Thanks.