Schema for Multiple Stores

[LiamMcArthur]

Our business has 26 stores throughout the UK and the website has a page for each of these that includes contact information, a Google map, a form etc.

I was going to add some LD-JSON Schema to all of my pages so that Google would display my social profiles in the SERPS:

My problem with this is that I'm worrying my store pages may have a conflict with the data that it is pulling from the individual Google Business Pages that each store has set up.

Should I only include the social profile Schema on the home page of my website or could I include this on every page except my store pages - and on these, display "LocalBusiness" Schema? I just don't want to do anything that will confuse Google!

[Ria_]

I'd recommend checking this out for LD-JSON Schema examples for location pages for local businesses:

https://developers.google.com/webmasters/business-location-pages/schema.org-examples

https://developers.google.com/webmasters/business-location-pages/

Check out branchOf schema and how Google recommends structuring your location pages for different store locations and departments.

Hope that helps!

[OddDog]

Hi Liam, 
A little late to the game here, but we put together a sample of how to organize this.

https://www.odddogmedia.com/seo-blog/json-schema-for-businesses-with-multiple-locations/

Essentially you first want to establish the Organization, logo and any "same as" social media properties for your brand.  From there you can begin to list each location with its details, location specific social media, etc.

The secret with the GMB is to ensure each location has a dedicated webpage on your website and that the GMB page links to its pertinent location page on your site.  As you build citations for this location, be sure to keep the location specific URL.  This will be different with each location, thus why Local SEO is a ton of work.

Hopefully you  have already been able to figure this out, but it not feel free to reference our code sample.