Compare link metrics: some items shows zero --> 0 :(

[bettingfans.com]

Hey community,

This is our first topic on Moz, great to see the community growing and growing! We do have a question and can't figure out the reason(s). We hope you can help us.

We are watching the "compare link metrics" for the domain https://www.voetbalwedden.net and see strange details. See our report on: https://moz.com/researchtools/ose/comparisons?site=https%3A%2F%2Fwww.voetbalwedden.net

Page Specific Metrics
Internal Equity-Passing Links = 0
Total Internal Links = 0

Subdomain Metrics: Internal Equity-Passing Links = 0
Total Internal Links = 0

We do have more than 30K pages indexed by Google, do have a great site structure and a well structured internal linking. We think these stats are not correct. Are we right? And what could we do to improve it?

uUyQT

[bettingfans.com]

On the "Top Pages" page we see in the column 'page title & url' for every entry "No Title" and in the HTTP status column the "No Data".

Link: https://moz.com/researchtools/ose/pages?site=https%3A%2F%2Fwww.voetbalwedden.net&sort=page_authority&filter=all&page=1

I looks like Moz bot can't crawl our website well, or is there some other reason the stats won't look well at the moment? See the screenshot for more information.

gjhzv

[samantha.chapman]

Hey there,

Sam from Moz's Help Team here!

The reason we're showing no internal links for your site is because it looks like we haven't indexed it internally yet (screenshot attached here).

It is actually expected that we won’t find every page and link because we aren’t looking for them all!. When we collect this data, we’re looking specifically for the most valuable links and, rather than crawling your entire site or every site, we collect this by starting our crawler on a few highest ranking sites and letting it perform a breadth first search to see what it finds.

For each page that we crawl, we first collect each of it’s links before following these and collecting the details of each page that these link to and so on. There’s a set limit of links that we’ll crawl per page and pages that we’ll crawl per site so it’s expected that we may not follow every link on your site this way.

Generally, we recommend using a wide variety of backlink tools to get the most illustrative picture of how your site's backlink profile looks. OSE and Ahrefs index differently and have different purposes. Ahrefs is good for quantity while OSE is great for finding higher quality links. Domain Authority is our own proprietary metric that is closely correlated to Google rankings, so our customers often use OSE to research influential sites to build links.

In regards to the Top Pages problem (also related to 0 internal links) you're seeing, the criteria we use for crawling is complicated for our Mozscape Index. Basically, we allot a fixed amount of pages per domain to crawl, which will be a shallow crawl for most sites. Generally, the home page of a site will be the highest ranked page, so it is included over deeper pages in the site, but there are cases where we would choose a very well linked page over the home page if for example an article goes viral and if it has lots of external links that we see, we may choose to crawl it. So for most internal pages, you will see No Data or No Title or even 0 recorded internal links based on the above criteria.

For now the best you can do is keep link building for all or important pages within your domain and not just the home page.

Let us know if you have any other questions!

[bettingfans.com]

Hey Samantha!

Thanx for your great answer.

So I can conclude that your figures and mozRank numbers are not completely up to date when we compare it with our competitors? It is precisely the fact that we have a very large website and Moz do nog crawl our our pages. Is this right?

[bettingfans.com]

Bumb

[samantha.chapman]

Hi there!

My sincerest apologies for not seeing this last response!

We do consider our figures up to date for the sites that we have indexed, but the indexing process can make this seem like it isn't the case. The reason you haven't yet been indexed is not because you have a large site but simply because we haven't discovered your site yet.

Just a few points on how we compile our index:

• We grab the most recent index.
• We take the top 10 billion URLs with the highest MozRank (with a fixed limit on some of the larger domains).
• We start crawling from the top down until we've crawled ~130 billion URLs

The idea here is that we're focusing on the highest-quality links we can find, coming from the most prominent pages of authoritative sites. So, while you may not see every link for a site within our index, we're aiming to report the most valuable ones available.

Most new sites and links will be indexed by our spiders and available in Mozscape and Open Site Explorer within 60 days, but some take even longer for many reasons - including the crawl-ability of sites, the number of inbound links to them, and the depth of pages in subdirectories.

You can see our most recently updated schedule here as well as some more technical metrics on our Mozscape API Updates page. You can also see when the last and next updates happened on the Open Site Explorer (OSE) homepage at any time.

Since Moz focuses on quality of links over quantity, we are always focused on the most relevant links to display to our users. It's possible that Moz's index will leave out some of the lower-quality (non-link juice providing) links out of our index because of this. So, that might explain why you may see some discrepancies with what other tools may be showing.