Is it a good strategy to link older content that was timely at one point to newer content that we would prefer to guide traffic and value to

[ajranzato9]

Hi All,

I've been working for a website/publisher that produces good content and has been around for a long time but has recently been burdened by a high level of repetitious production, and a high volume in general with pages that don't gather as much traffic as desired.

One such fear of mine is that every piece published doesn't have any links pointing to when it is published outside of the homepage or syndicated referrals. They do however have a lot (perhaps too many) outbound internal links away from it.

Would it be a good practice, especially for new content that has a longer shelf life, to go back to older content and place links pointing to the new one? I would hope this would boost traffic via internal recircultion and Page Authority, with the added benefits of anchor text boosts.

[matt.nails]

In theory, what you are planning is not a bad idea, but perhaps you time would be better spent removing "cruft" or underperforming pages. I think those will get you more bang for your SEO buck.

Here are a few resources to check out and see if you agree with me:

https://moz.com/blog/most-effective-way-to-improve-sitewide-quality-and-rankings

https://moz.com/webinars/what-why-how-pruning-website-seo

https://moz.com/blog/clean-site-cruft-before-it-causes-ranking-problems-whiteboard-friday

Hope that helps,

Matt