How to handle one section of duplicate content

[CHGLTD]

Hi guys,

i'm wondering if I can get some best practice advice in preparation for launching our new e-commerce website.

For the new website we are creating location pages with a description and things to do which will lead the user to hotels in the location. For each hotel page which relates to the location we will have the same 'Things to do' content. This is what the content will look like on each page:

Location page

Location title (1-3 words)

Location description (150-200 words)

Things to do (200-250 words)

Reasons to visit location (15 words)

Hotel page

Hotel name and address (10 words)

Short description (25 words)

Reasons to book hotel (15 words)

Hotel description (100-200 words)

Friendly message why to visit (15 words)

Hotel reviews feed from trust pilot

Types of break and information (100-200 words)

Things to do (200-250 words)

My question is how much will we penalised for having the same 'Things to do' content on say up to 10 hotels + 1 location page? In an ideal world we want to develop a piece of code which tells search engines that the original content lies on the location page but this will not be possible before we go live. I'm unsure whether we should just go and take the potential loss in traffic or remove the 'Things to do' section on hotel pages until we develop the piece of code?

[Andy.Drinkwater]

Hi,

...how much will we penalised for having the same 'Things to do' content on say up to 10 hotels + 1 location page?

Simple answer is that you won't. Google doesn't have a 'duplication' penalty but anything you can do to make pages as unique as possible, is a good move. If there was nothing else on that page, then it might be a different conversation.

Could this impact on the quality score of the page? It is possible and I might do things differently if I were designing the page to help avoid this (Modal popup on click?).

By the looks of things, the content is towards the end of the page, so it is supplementary content rather than main.

Just always try and make the pages as unique as possible and always concentrate on the usability - make it is easy to navigate as possible.

-Andy