Brand Impressions & Clicks down massively

[BeckyKey]

HI

We've seen a huge drop in impressions for brand terms in Adwords. YOY - 37,140 vs. 792. Our impression share is still high.

An agency manage this for us and can't seem to find a reason, but the drop is huge - it seems like it's just people not searching but we haven't seen this in organic and the drop is so huge we wondered what else it could be?

Paid is fairly new to me, so just doing some fact finding

[katemorris]

This one is tough.

1. Are there negatives on the brand campaign/ad group?

2. Did you check your brand term in the AdWords Keyword Planner? How does it look in there?

3. Have you checked your brand name in Google Trends?

And if you don't mind sharing, what is the brand name?

[BeckyKey]

Hi

Thanks for this

Yes we have added negatives, our brand name is Key Industrial, but we also target 'Key' which is obviously very broad.

Haven't checked Google trends - I'll do that now!

Thanks!

[katemorris]

I don't see an ad for "Key Industrial" - I'd look at the settings and budget. Are you targeting a different geography now? Cut the budget at all?