Should I be concerned our FWE Mentions report shows tons of non-relevant results?

[karrabarron]

Our brand name also happens to be a common German word and when I ran FWE for the first time this week, I was surprised to see hundreds of returns for the German word rather than our brand name. Does this affect our SEO in anyway and if so, what can we do to mitigate this? Appreciate any insights! Thanks in advance.

[samantha.chapman]

Hi there,

Sam from Moz's Help Team here!

I can see how this might be a tricky situation. The best advice I could offer would be to somehow make your search a little more specific - for instance you might run a query like "brand name+region" or "brand name+director" - you'll want to narrow down the search as much as you can in order to get the best and most relevant results.

The results you see in FWE won't be having a negative impact on your SEO efforts unless of course a search for your brand leads people to completely different SERP results than hoped for - though this would be something that would be best investigated by an SEO expert (I'm really here to support the tools specifically).

Please let us know if we can help with anything else and as always, feel free to pop a message over to help@moz.com if you're running into any trouble:).

[karrabarron]

Thank you Sam. This is super helpful!