Found a yelp review by unknowing client of webdesigner who made a one page site. bad seo

[Ohmichael]

One page sites are fine and dandy, but if you are a local biz...Just no!

Here's my story with a few questions.

I did a search on google site:http://eatfullbellydeli.com/ and it resulted in four pages: Main; menu; hello world; category; uncategorized.  I'm not a web designer...I do seo.

1.) How rude would it be for me to reach out to the designer to comment and give suggestions?

2.) or should I reach out to the owner.

3.) Or just close my eyes and say "i hate people that take advantage of others"

[MiriamEllis]

Hey There OhMichael,

I want to be sure I'm understanding your query. I believe what you are saying is that you are an SEO and have identified a website that you don't feel has been well optimized. I'm not quite sure if you're saying this is a deli you personally dine at, or if you just found this doing a Google search. In any case, how you proceed would be based on what your agency's sales practices are. For example, some agencies send representatives to local businesses, some do cold calling/cold emailing (a rather difficult approach given how inundated business owners are with these pitches), some rely on paid advertising or their organic strength to bring in leads, and others receive a large amount of business on the strength of reputation, alone.

For my own marketing firm, we've mainly relied on reputation over the years, though when we first got started, we did do some cold e-mailing and personal sales visits to local businesses (that was back in the day, though, before owners were so inundated).

The best thing might be if you had a personal relationship with the deli (like being a regular customer there) that would facilitate striking up a conversation with the owner about how happy they are with the amount of business their website is generating for them. Then, if they're not already happy, you might have an opportunity to tell them about what improvements to the website and local search marketing could do for them, and see if they're interested.

If you have no relationship with the business, then cold outreach of whatever kind simply may not lead to anything for your agency, due to owner saturation.

Have I understood your question correctly? If I'm not quite getting what you're asking, please feel free to provide some more details.