Relaunching website seo audit

[Anshul.S]

Hi People,

We are going to Relaunch the website(https://www.y-axis.com). Url remains the same; the website has good SEO (Ranking, Leads, Traffic...).

Website skin (layout, content) is going to change.Hence, would like to know the precautions to secure SEO.

Please provide us necessary SEO Checklist for the above request.

[Hurf]

This list might give you some structure to your planning (https://moz.com/blog/technical-site-audit-for-2015)

If you're ranking well already and are just freshening up, rather than changing the direction of your business, don't throw the baby out with the bath water - your old content may be a little dusty but it's why you have the rankings you do now. Ditching old content would see your rankings plummet. You can move it elsewhere within your site by all means but ensure it remains accessible and create 301 redirects for every page. If the passage of time has left some of your content a little outdated, you'd be better to add visible updates with links to updated articles.

Best practice is to use 301 where the content has moved but not changed substantially (if at all). You can create redirects to any page, of course but expect to lose some value if the content doesn't closely match the original. Check out https://moz.com/learn/seo/redirection and https://moz.com/blog/301-redirection-rules-for-seo.

Good Luck!