We are moving to HTTPS and wanted to know if our link building efforts were in vain or will the link juice pass to HTTPS?

[bryant2556]

We are switching to HTTPS and want to make sure the links we've gotten in the past will still transfer since they are pointing to HTTP? I'd hate to go back through and ask people to please add an s to the link.

[Hurf]

You'd want to create a redirect (usually within .htaccess - assuming you are using a Linux & Apache setup) which will automatically redirect from HTTP to HTTPS:

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Your web host will likely have information about this in their support section or simply Google "301 redirect from http to https"

More useful 301 reading: [https://moz.com/learn/seo/redirection](https://moz.com/learn/seo/redirection)
and, if you're still hungry for more: [https://moz.com/blog/301-redirection-rules-for-seo](https://moz.com/blog/301-redirection-rules-for-seo)

This guide on migrating from HTTP to HTTPS might be useful reading for you, too: [https://www.keycdn.com/blog/http-to-https](https://www.keycdn.com/blog/http-to-https/) 
I hope that helps. Good Luck!

[Lowaire]

If i'm correct, i'm sure Google use https:// as a minor SEO ranking factor now so it should only improve your SEO and as Hurf mentioned you need to push your traffic from the old http:// to the https://.

You'll also need to reconfigure your webmaster console to work with https://yoursite.com, then select this as the default URL appearance.

Hope this helps!

Adam

[Hurf]

Yes, indeed.  HTTPS does carry a minor ranking signal. A nice article on this (and the other benefits of migrating from HTTP to HTTPS, here: http://searchengineland.com/http-https-seos-guide-securing-website-246940

[BlueCorona]

To echo the previous responses, rely on redirects to successfully migrate your site to HTTPS without any hitches. Afterall, security has been a top priority for Google and since they've called for HTTPS everywhere across the web, they're likely to reward those who stay up with the trends. Read more about it here: https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html