Geo targeting option in GWT

[riyaaaz]

eCommerce site rendering their services globally but primary market is India. Below approximate traffic coming for countries

• India - 50%
• USA & Canda -20%
• Europe -20%
• Rest of the world - 10%

We are not in a position to go for country specific TLD. What would be the appropriate option to be selected in Google Webmaster tools from the following?

• Enable Geo-targetting and select "India"
• Enable Geo targeting and select "Unlisted"
• Disable Geo targeting (uncheck checkbox)

Please note that the site runs on Shopify hence server located in Canada and there are no plans to shift the server or platform.

[Alick300]

Hi Riyaz,

If you're targeting people in more than one country, you should not set a geographic target. BTW what is the current setting??

Thanks

[Martijn_Scheijbeler]

Hi,

For now I would leave it unchecked so you're disabling the GEO selection. Do you have the content available in multiple languages as well? If so, you could look into using the HREF Lang tags to make sure your content is ranking in the appropriate language/country.

Martijn.

[riyaaaz]

Thanks for response.

My current setting is Unlisted.

Regards

[riyaaaz]

Hi Martijn,

I don't have content in multiple languages. So basically I would have to leave the checkbox UNCHECKED like attached image.

2Im1H

[riyaaaz]

I thought if Geo target not set then Google would set it based on the Server location and other signals. BTW i disable the geo target few days ago from "UNLISTED" and i am seeing drop is traffic already.

[Martijn_Scheijbeler]

Hmm Riyaz, check what sources, locations, folders, etc. are changing and losing traffic over time. Losing traffic significantly because of changing the server settings is highly unlikely. It's probably caused by something else or a normal flow.