Long tail traffic only to category, should we make the title keyword rich?

[BobGW]

Hello,

Some of my client's internal categories only rank for long tail terms. Should we make the title keyword rich or should we stick to one very small keyword phrase and use that as the title.

Also, is there any reason to write a full 500 words for category descriptions on weak, internal categories(PA 15)?

Thanks

[irvingw]

Without seeing the site i would say category pages optimized for long tail and main pages optimized for main keywords.

If the content is extremely thin, content is always a good idea but that is a question that depends on the amount and value of the traffic compared to the LOE it takes to write unique content for each page.

[BobGW]

Thanks Irving,

How do you optimize a title tag for long tail keywords on an internal category?