Why our page not ranking even searching for exact h1 tag?

[vtmoz]

Even I search for exact h1 tag heading from our homepage, it's (homepage) not been showing up on TOP of the results. Other websites with partial match of search query are ranking above us; why this is happening? And other website with same text as normal paragraph is ranking on top. But not out h1 tag from homepage? How come normal text of unrelated website is ranking above h1 heading from homepage of own website?

[Ria_]

Have you looked at your competitors' link profiles or domain/page authority? If your site is brand spankin' new, no matter how well optimised onsite it is in comparison to your competitors, it might be difficult to rank at first if you're competing again high profile websites with above average domain authority.

[MarieHaynes]

How old is your site?

[vtmoz]

Our website is 15 years old. Recently we have redesigned our website. Our h1 tag is not pulling up our website on top of results but h2 is making it. Surprised to see this.

[MarieHaynes]

Any chance you could share the url? You can send it to me by DM if you'd like.

[vtmoz]

Hi Marie,

I have sent you private message here. Thanks for offering your help to look into our issue.